TORONTO, Feb. 7, 2018 /CNW/ - PrescribeIT™ continues to innovate the prescription process with another Ontario location added to the provincial rollout.

The launch of PrescribeIT™ in Thorold, Ontario marks another milestone in PrescribeIT's rollout, giving prescribers like Dr. Vinodbhai Patel of the Thorold Family Health Centre the ability to electronically transmit prescriptions to a patient's pharmacy of choice.

"With each new location added to the roster, the PrescribeIT™ service further demonstrates its value in helping to create a more secure electronic alternative to handwritten and faxed prescriptions," said Michael Green, president and CEO, Canada Health Infoway. "As well, PrescribeIT™ will allow easier communication between pharmacists and physicians and ultimately, better results for patients."

"I am so excited to bring PrescribeIT™ to my practice and I am thrilled to be a part of the limited production release," said Dr. Vinodbhai Patel, Thorold Family Health Centre.

PrescribeIT™ continues to reinforce the need for a multi-jurisdiction e-prescribing service with strong support from community pharmacists and more than 3,300 physicians expressing interest in the service.

"I've seen it all in our pharmacy, from typewriters and paper records, to dot matrix printers and now, PrescribeIT™," said John Henderson, pharmacist owner of Henderson's Pharmasave. "It's very exciting to be on the cutting edge of this evolution in pharmacy."

Added Baher Khoury, pharmacist owner of Pharmaviva (United Pharma Group), "It is our honour to be included in the limited production release of PrescribeIT™. We believe the service is critical to the health of our patients and the safety of Canadians."

"We are pleased to have PharmaViva pharmacy, one of our members in the Niagara region, to be participating in this phase of the PrescribeIT™ rollout and look forward to including more members in upcoming phases," said Sherif Guorgui, CEO, United Pharma Group (UPG).

PrescribeIT™ will continue to roll out in additional communities in Ontario as well as other provinces and territories in 2018.

Prescribers and pharmacists interested in implementing PrescribeIT™ and in helping plan its deployment can complete a brief survey. To learn more about the service, please visit our website at www.PrescribeIT.ca.

About PrescribeIT™
Canada Health Infoway is working with Health Canada, the provinces and territories, and industry stakeholders to develop, operate and maintain the national e-prescribing service known as PrescribeIT™. PrescribeIT™ will serve all Canadians, pharmacies and prescribers and provide safer and more effective medication management by enabling prescribers to transmit a prescription electronically between a prescriber's electronic medical record (EMR) and the pharmacy management system (PMS) of a patient's pharmacy of choice. PrescribeIT™ will protect Canadians' personal health information from being sold or used for commercial activities.

About Canada Health Infoway
Infoway helps to improve the health of Canadians by working with partners to accelerate the development, adoption and effective use of digital health across Canada. Through our investments, we help deliver better quality and access to care and more efficient delivery of health services for patients and clinicians. Infoway is an independent, not-for-profit organization funded by the federal government.