How Jadakiss And Styles P Are Bringing Juice Bars To The Hood [INSIGHTS] I Elite Daily
You don’t have to be a legendary rapper in order to help your community, but it certainly helps.
Jadakiss and Styles P are bonafide hip-hop heavyweights whose careers have spanned three decades, but their legacies may be solidified by something other than their music.
Through their chain of juice bars, Juices For Life, The LOX members are looking to provide a much-needed place for people in low-income neighborhoods to consume something good for them. These neighborhoods are often referred to as “food deserts,” since access to nutritional food is virtually nonexistent.
Styles P said, "In the poorer communities, mostly, the money gets invested in liquor stores and the kind of things we don’t need."
Jadakiss and Styles P are leading by example and looking to put an end to food deserts through their Juices For Life locations, but they aren’t alone.
Jeff Brown, the founder and CEO of Brown’s Super Stores, a chain of grocery stores that offers high quality and nutritional food at affordable prices, said, "What Jadakiss and Styles P are doing, they’re successful, and they don’t need to be concerned about society... They’re deciding to use their success to make a difference for people. I think if we all did that, we’d fix a lot of our country’s problems."
With its three locations, Juices For Life is giving people unprecedented access to nutritional options in the Bronx and Yonkers, New York, with hopes of expanding in the near future.
Producer: Max Grunner
Associate Producer: Shawn Hazelett
Director of Photography: Terence MF Thomas
Camera Operators: Sean H. Horan, Kevin Losani
Editor: John Stish, Kevin Losani
Motion Graphics: Oliver Dudman
Senior Producer: Kevin Losani
Music Courtesy of Extreme Music:
“Mild Shine”
Written by James S. Levine
“Busted Ya Grill”
Written by Matt Smith and Daniel Carl Holter
“Labored Rebirth”
Written by Matt Smith and Daniel Carl Holter
“Hoes Before Bros”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
“Play Your Cards Right”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
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LOLË WHITE TOURTM MAKES HISTORY WITH CENTRAL PARK EVENT UNITING CLOSE TO 10,000 YOGIS
New York Stop Comes After Memorable Kick-Off at Paris’s Eiffel Tower and Sessions in Montreal and Toronto
September 3, 2015, NEW YORK – Yesterday, the 2015 Lolë White TourTM reaches the apex of its lineup with a spectacular outdoor class uniting close to 10,000 yoga-lovers in the heart of New York City. This once in a lifetime session in beautiful and historic Central Park is the penultimate stop in this year’s series of unforgettable events around the world organized by women’s activewear and lifestyle brand Lolë and presented by FIJI Water.
This inspiring group of thousands of participants, dressed all in white as a symbol of peace, gathered to experience a unique evening of pure serenity against the backdrop of one of the world’s most recognized locales. From 4:30pm to 10pm, Central Park’s breathtaking Great Lawn was home to this singular yoga event led by three of the world’s most influential and beloved instructors – Elena Brower, Colleen Saidman Yee and Rodney Yee – and set to the strains of live music from artists Ingrid Michaelson and special guest Donna De Lory.
“This unprecedented gathering of yoga lovers here in one of the world’s greatest parks, all practicing together in nature, created a flow of communal energy that was breathtaking and magical,” said Bernard Mariette, President and CEO of Coalision, which owns Lolë. “I had the feeling of being a part of a family of 10,000 people all sharing the same sense of peace and gratitude.”
This New York session is a highlight of the brand’s 2015 season, representing the Tour’s largest event and coming on the heels of the opening of the Lolë Atelier New York in the famous SoHo shopping district. Each of the five events on this year’s Tour is a transformative and invigorating experience for body and soul, guided by world-class yoga instructors and set to live music performed by international artists. Having begun with an extraordinary kick-off session under the Eiffel Tower in Paris, continuing onto the brand’s hometown of Montreal and then Toronto, and now landing in New York, the Tour will culminate with a more intimate yet equally momentous session on the iconic Santa Monica Pier later this fall.
“From Paris to New York and beyond, the global scope of the Tour – which this year brings together over 25,000 yoga enthusiasts in cities worldwide – reflects the energy of Lolë’s exhilarating international expansion,” added Bernard Mariette. “Next year’s event in Cambodia will bring our message to a truly universal stage, affirming our dedication to the boundary-erasing power of yoga, meditation, and inner peace.”
The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lolë has united over 50,000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The Tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional – and will continue doing so with an highly anticipated Cambodia event in 2016, the Tour’s first ever visit to Asia.
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About Lolë:
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that’s stylish enough to transition instantly from the studio to the street. Designed for today’s active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.
Hey Runners! Introducing The HipZIPP
The HipZIPP was inspired by many failed run belts on the market. They don't fit all the essentials (Phone, ID, Gels, etc.). They aren't very well balanced, they bounce, and they're a nuisance to get anything out of them once you've put something inside them. So we went ahead and created something that worked, that innovated and revolutionized the market of run belts. We took everything bad about the countless run belts, eliminated it, and created something amazing and good. Though this did not happen over night. Countless prototypes, countless runs, jogs, walks, and even treadmill tests at the gym went into perfecting the HipZIPP. We wanted to create something that was fashionable enough to wear at the gym, but comfortable enough to wear on your morning runs. With 2 large zippered pockets and a tucked away mini pocket, this belt will fit your phone, gel packs, and your ID or credit card.
Last weekend I had the wonderful opportunity to go float at the Float Stress Relief and Wellness Centre 3477 Yonge St, Toronto, ON M4N 2M2. My friend and photographer extrodinary Ajani Charles has been talking about it for months so I had to try it for myself. He kindly invited me to go. Upon arrival I loved the calm atmosphere. The owner was very knowledgable and friendly and talked me through the whole process. He even offered me tea. 10/10 for welcoming atmosphere and knowledge about the idea of floating for stress relief.
The multi-purpose facility features float rooms, which measure 8 ft long x 4 feet wide x 8 ft tall, registered massage therapy and naturopathic doctor services. Each room offered a beautifully laid out area with a shower, towels I even got to choose the nature sound I wanted to float off into relaxation and meditative space. I think its great to be able to choose because what I may find calm and soothing someone else may hate. I also loved that it was an enclosed tank. I wouldn't recommend this if you were clostrophobic. Although you always have the option to leave your door open. The talk starts off with a light that slowly softens and eases you into a good darkness. There were times when I was floating that I fell asleep and when I woke up I would be on the complete opposite side of the tank. Speaking of tanks the tanks are filled with pounds and pounds of epsom salts. So much so that you just float in them. The salts help extract toxins from your body, exfoliate your skin and tons of other good things for you. The water contains close to 1000 lbs. of medical grade Epsom salt (magnesium sulphate), giving the water a relative density of 1.25 (regular water is 1.0, so it’s 25% denser than regular water). But what is the best part of this experience is the pure stress relief that you get from relaxation caused by floating. I have been in the dead sea but in now way was it relaxing with the bright light, heat and other visitors.
Thank you so much for the great experience and I definitely will be implementing floating into my regular Train It Right routine.
Check out the pictures of my experience below. All photos by: Ajani Charles
Thank You @gatoradecanada #keepsweating
Did you know that losing >2% of body mass through seat has been shown to impair athletic performance? Hydration is so important! and Gatorade helps with that.
I came home the other day to a giant box delivered to my concierge. I lug it all the way upstairs and open it up to find a giant gatorade water jug filled with Gatorade products. Some I knew existed and others I didn't. Who knew that gatorade made protein bars. Not only are they packed with 20g of protein but they are delicious. Every single flavour. Im a fan of the caramel one myself. They also gave me a towel for sweat while I workout and an arm band to keep my iPod in while working out. There was every flavour of Gatorade, g2, Gatorade protein shakes, a water bottle, and even information on the Gatorade Sport Science Institute. The GSSI has worked with athletes from NFL, NHL, MLB, NBA, MLS, NASCARR, WTA, CHL, Ironman, NCAA football and even professional soccer. www.GSIweb.org/en-ca
The Train It Right household will be happily hydrated by Gatorade over the next few weeks! Thanks again Gatorade Canada! #keepsweating
Lole - All White Tour Toronto
Last week I had the opportunity to attend the Lole all white tour. I have to say this was a very well run event. I am not a yogi but I definitely enjoyed all of the flow. The two instructors who lead it were amazing. Thank you for inviting me Lole. Not only did I get an invite but Lole dressed me for the event in their line. The event was all white and Ive never actually wore a pair of all white pants. I was a bit hesitant but the pants fit great, felt great and best of all were not see through! Lucky for the 2000 people behind me in attendance wouldn't you say?
I arrived bit early to check out the show case of Lole's new line, network and take in the entire experience. The Feel Good Guru provided healthy snacks and pressed juices. All were very yummy. Ive tried her juice cleanse before and absolutely loved it (for those of you interested in a juice cleanse).
Oikos also provided greek yogurt and were a sponsor of the event. In our gift bag full of wonderful goodies they had a knife, spoon and fork set and a picnic napkin for us. After our practice they gave us all a vegan lunch to eat on our mat while local talented musicians played for us. Fiji provided the water. It was relaxing and peaceful.
Lole not only gave us a gift bag full of amazing products, gift cards and picnic accessories but they also let us take home the mat that we used! What an awesome take home!
Thanks again for inviting me Lole. It was an experience that I won't ever forget.
Check out my photos below of the experience! Don't you wish that you were there!
Toronto Celebrates Etsy: Made in Canada on Saturday, September 26
Cross-country pop-up marketplace taking place in two Toronto locations, joining 32 other cities nationwide
Toronto, ON – On Saturday, Sept. 26, Etsy: Made in Canada returns, with 33 Canadian cities hosting a one-day marketplace celebrating the Etsy community. In Toronto, be sure to visit MaRS Discovery District (101 College St.) and OCAD University (outdoor market at 100 McCaul St. and indoor market at 49 McCaul St.) from 10 a.m. to 6 p.m. to shop your favourite local Etsy sellers.
Toronto’s Etsy Teams are excited to be hosting Etsy: Made in Canada again, with 170 local Etsy sellers at two downtown locations ready to showcase the area’s handmade wares and vintage goods. Visitors to the MaRS marketplace have the chance to shop favourites like sustainable fashion designs from Vespertine; children’s wool toys from Little Bellwoods; and quirky laser-cut wood broaches from Sous Sous. For a full list of sellers that will be featured at the MaRS marketplace, see the vendor lookbook. Stop off at OCAD for screen-printed paper and stationary from SCTING; colourful hand-dyed wool yarn from Better With Yarn; and minimalistic leather accessories from Aunt Rae.
“This year we're planning an even bigger and better Etsy: Made in Canada pop-up market than last year’s resounding success,” said Ele Willoughby, Team Captain hosting Toronto’s event at MaRS Discovery District. “Our teams are really excited to be hosting this marketplace yet again, and to show off some of the amazing local Etsy talent - artists, artisans and vintage mavens who live and work right here in Toronto. Check out our free DIY workshops and come join us for an amazing show!”
Across Canada, from Salt Spring Island, to Whitehorse, to St. John’s., each market is powered by an Etsy Team, a self-organized group of like-minded sellers, and key partners Moneris, Canada Post and Airbnb. Etsy Teams and their Team Captains ensure each event reflects the city’s individual style and culture, in addition to providing support to members and newcomers looking to start an Etsy shop. Through sharing advice, experiences and resources, Etsy teams help spark inspiration and encourage collaboration among its community.
“Etsy: Made in Canada is our biggest event of the year, taking our online experience offline, to connect sellers, communities and buyers in person,” said Erin Green, Managing Director, Etsy Canada. “With Toronto and 32 other cities participating across the country this year, we couldn’t be prouder of Canada’s commitment to shopping local and supporting its maker communities.”
Made in Canada is just one of Etsy’s recent offline markets and experiences, having participated in Pride Toronto, Calgary Stampede and WayHome Music & Arts Festival this year alone, allowing sellers to engage in their community and meet customers face-to-face. Throughout the year, Etsy helps local Etsy Teams and Captains organize the event by offering a two-day “boot camp” training session for all team captains in Toronto; supplying a PR tool kit on how to locally promote the event; providing tips on how to secure a venue and attract local sellers, in addition to ongoing marketing and public relations support.
This year’s second annual Etsy: Made in Canada event is sure to demonstrate the vibrant communities to be found in every pocket across the country.
For more information about Toronto’s Etsy: Made in Canada, visit the MaRS Discovery District vendor lookbook or Etsy Local for MaRS and OCAD University.
Etsy fans unable to visit a nearby Made in Canada marketplace can shop participating vendors from across the country on Etsy.com/madeincanada and year-round on Etsy.com.
About Etsy:
Etsy is a marketplace where millions of people around the world connect, both online and offline, to make, sell and buy unique goods. The Etsy ecosystem includes creative entrepreneurs who sell on our platform, thoughtful consumers looking to buy unique goods in our marketplace, responsible manufacturers who help Etsy sellers grow their businesses and Etsy employees who maintain our platform and nurture our community. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities and empower people.
Etsy was founded in 2005 and is headquartered in Brooklyn, New York.
THOUSANDS OF YOGIS UNITE AT TORONTO’S FORT YORK FOR THE LOLË WHITE TOUR
Tour’s Spectacular 3rd Stop After Two Incredible Events at the Eiffel Tower in Paris and Montreal’s Old PortTo download the BRoll and photos from the event, click here
August 22, 2015—Today the Lolë White Tour visited Toronto’s stunning Fort York for a spectacular outdoor yoga session, one in a series of unforgettable events around the world organized by women’s activewear and lifestyle brand Lolë.
A group of nearly 2,000 yoga-lovers, dressed all in white as a symbol of peace, united to experience a morning of pure serenity against the backdrop of historic Fort York in downtown Toronto. From 8 am to 2 pm, this breathtaking location hosted a special yoga class led by world-renowned instructors Grace Dubery & Lisa Messina, set to the strains of live music from artists Dan Mangan and AroarA. Participants basked in the sunshine, empowered by nature and invigorated by the company of like-minded wellness enthusiasts.
Toronto is the third stop in this year’s Tour, which kicked off in June with an extraordinary Paris session joining together 1,500 yogis under the Eiffel Tower, before stopping in Montreal for a mesmerizing 6,500-person event at the city’s Old Port. Next, the Tour will continue on to its largest event, a 10,000-person class in New York’s Central Park, before concluding in Los Angeles. Each event is a transformative and invigorating experience for body and soul, guided by world-class yoga instructors and set to live music performed by international artists. In addition to Dan Mangan & AroarA in Toronto, the Tour’s live soundtrack will feature Ingrid Michaelson & special guest Donna De Lory in New York and Odd Us in Los Angeles.
“From Paris and Montreal to Toronto and beyond, the global scope of the Tour – which this year brings together over 25,000 yoga enthusiasts in cities worldwide – is an exciting reflection of our brand’s international expansion,” said Bernard Mariette, President and CEO of Coalision, which owns Lolë. “It all sets the stage for next year’s event in Cambodia – our first major session in Asia – which will convey the Lolë message of the benefits of yoga, meditation, and inner peace on a truly universal stage.”
“When so many yoga lovers gather together to practice with live musical accompaniment, the flow of communal energy is just incredible,” said Isabelle Mille, VP Entertainment of Lolë. “This year, our Tour really celebrates this boundary-erasing power of yoga and embodies Lolë’s mission to get people moving, connecting and feeling good inside out.”
The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. By the end of this year’s edition, the Tour will have united close to 50,000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The Tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional.
To download the BRoll and photos from the event, click here.
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About Lolë:
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that’s stylish enough to transition instantly from the studio to the street. Designed for today’s active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.
Media Alert and Photo/Video Opportunity - LOLË WHITE TOUR ON AUGUST 22
2,000 PEOPLE, ALL DRESSED IN WHITE, TO PARTICIPATE IN YOGA CLASS AT TORONTO'S FORT YORK DURING LOLË WHITE TOUR ON AUGUST 22
What: Montreal-based activewear brand Lolë is rolling out its signature yellow yoga mats for its third stop of the global 2015 Lolë White Tour against the backdrop of Toronto's beloved National Historic Site, Fort York.
This exceptional event invites yoga enthusiasts to dress all in white as a symbol of peace, and immerse themselves in the unifying spirit of yoga.
Where: Fort York, Toronto, ON
Media check in: 250 Fort York Blvd.
When: Saturday, August 22, 2015
Schedule:
8 am: Doors open to the public 9 am: Media check-in (media entrance map available for download here)
9 am - 10:15 am: Healthy breakfast served & preview of White by Lolë Fall 2015 collection (this is exclusive to media)
10:30 am - 11:45 am: Yoga session, including a live performance by Dan Mangan and AroarA
Upcoming Lolë White Tour stops include:
- New York, NY on September 2 in Central Park
- Los Angeles, CA on November 7 in Santa Monica
- Paris, France – occurred on June 21 at the Eiffel Tower (broll available)
- Montreal, Canada – occurred on August 8 at Place Jacques-Cartier, Old Port of Montreal with 6,000 yogis (broll available)
Wow I saw this video and it gave me that much more respect for all of those Mom's out there. I love this! All the mothers out there I have so much respect for you.
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