Rihanna to PARTNER with PUMA Rihanna Named Global PUMA Ambassador
Herzogenaurach, Germany (16 December) – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next - in fashion, style, music and soon to be - sports. We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”
Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
In 15 Minutes Riff Raff Will Show You How To Get Pythons - Train It Right
This is a highly entertaining 15 minutes of "fitness" video that you will ever watch. Good for him for trying to live a healthy lifestyle vs his hardcore partying ways. He's trying to "gain weight and feel great!"
What do you think? His diet is insane. He can definitely eat LOL! He definitely loves his sauces! Check out his starbucks order. Could you drink that?
What do you think? Flexible spinal cord implants will let paralyzed people walk - Ground Breaking. Wow! Science and research are making ground in helping paralyzed people regain their ability to walk again. Check out the video below.
The U.K.’s ‘This Girl Can’ PSA shows how real women look when they exercise—and that it’s nothing to be ashamed of.
The U.K.’s ‘This Girl Can’ PSA - Must Watch - Train It Right
I love the message that this video sends! No matter your age, shape or size you can #trainitright Don't be ashamed. Be proud that you are being active and healthy! What are your thoughts?
LOOP IN FITNESS GIVEAWAY
Jan. 25-29, 2015
Like, tag, tap and WIN!
Best Buy Canada has teamed up with 5 health and fitness Instagram stars to bring you this Loop Giveaway!
3 fitness prize packs up for grabs worth over $250!
When you find your way back to my post you’ve completed the loop.
1. Follow me @trainitright and like this photo.
2. Comment by telling me one of your health or fitness goals are for 2015 and tag a friend.
3. Tap the photo to see where to go to next! The winner will be announced early next week.
For further Rules and Regs, find the contest post on Best Buy Canada’s Facebook page or check out the Plug-in blog article on BestBuy.ca!
Good luck! 🙂 #trainitright
Check out the newly released shoe from Reebok. I love the colour choice. I am glad to see Reebok going back to their cardio roots. This would be a great shoe for cardio workouts. I would love to give it a try. What do you think?
AdaptAMove upper with bonded mesh and a flexible cage for multidirectional support
Low-cut for mobility with PlayDry linings for moisture management
Tri layer forefoot foam for incredible cushioning at the ball of the foot
Evolved arch support, moulded tuck board and strong heel for stability and cushioned pressure points
TurnZone and radiating flex grooves for 360 degrees of mobility
The kind folks at Unico Nutrition sent me the best tasting natural pre workout that I have had to date. They have also been kind enough to provide me with a discount code for you to get 25% off at check out if you want to try your own! I love the coconut lime one. To me it tastes like pina colada. mmmm
Unico Nutrition 25% Discount With ALICIA25 at Checkout
Almost every year after the holidays people make a "resolution" and most of the time it involves healthier eating and regular gym attendance. There is almost always a spike of personal training sessions, gym memberships, and gym goers. And it almost never lasts.
Today on January 1st 2015 I went to the gym (which I obviously do often). The gym was not very busy at 10:30am. However for the first time I saw quite a few interesting characters. First there was a man in red tie dyed pants and a beanie. His outfit was a bit strange for the gym (but who am I to judge). I respect everyone who makes an effort to be healthy. HOWEVER, mr. dyed pants was bare foot. Trapping through my big box chain gym shoeless. I had to do a double take. Yep there he was walking from the stretching area to the free weights and back barefoot. Not socket, but his gross feet touching places where I sometimes put my hands or body. ARE YOU SERIOUS BUDDY!? OF course I was in the middle of a huge super set so I a) couldn't say anything to him and b) couldn't go tell one of the workers. GROSS! Ugh why why why? Why on earth would anyone do that? And the worst part the whole time Im watching this guy. Maybe 5-10 minutes NO ONE.....and I mean NOBODY said anything to him. Am I seriously the only one who thought it was gross? Unsanitary? Or was everyone else like me and "busy" too busy to care or say anything. It's weird how we can care but still be too wrapped up in what we are doing personally to care to disturb our workout to interject.
Anyway I moved area's and never saw the bare foot wonder guy again. After my workout it was time for my cardio. I headed to the back of the cardio area where the Cyber Arc Trainer that I wanted to use was. About 10 minutes into my workout I hear a loud thud. I look up and some big guy that clearly was either a) not paying attention or b) passed out flew off of his treadmill and on to the ground and smashed his face along the way. Again I though "holy f%&*" but did not stop in my stride at all. No one else around me did either. About 30s later a woman on a treadmill walked up to the guy and asked if he was ok. Helped him turn the machine off, and then helped him to the water fountain. Mind you the front desk was a mere 15-20m away and do you think any of the chit chatty little girls moved from their posts to see if they were ok? NOPE! I wonder if any of them have their first aid or CPR? Probably not. But I was slightly in shock that non of them went to see if this guy was ok or not.
Wellllllllll needless to say I finished my workout and got my first workout of 2015 in! And what an interesting morning at the gym it was today. If this is an indication of what the gym will be like in 2015 I can't wait to watch all of the madness for my own personal entertainment.
If you saw anything at the gym today that was interesting like this comment below. Or tell me a good gym story that you have and want to share!
#trainitright
How To Handle DOMS - Delayed Onset Muscle Soreness
1. Drink plenty of water before, during and after your workout. Make sure to drink electrolytes or BCAA's during your workout. The essential salts will help regulate muscular contractions and nerve function as well as give you energy throughout your workout.
2.Espesso or coffee before your workout will increase muscle strength and endurance as well as help to reduce the chance of soreness.
3. Make sure to do a proper warm up and cool down. This will help clear out lactic acid, regulate the heart and help with blood flow.
4. Eat a post workout meal or snack that contains a ration of 4:1 carbs to protein. This will help restore muscle nutrients lost in the muscle during the workout. Chocolate milk is actually a great post workout options.
5. Massage, stretching, foam rolling, and trigger point release post workout also helps to increase circulation, help with tight muscles and reduce muscle tension like knots etc.
6. Take a cold shower post workout. This will help reduce inflammation to the muscles.
7. If you can't handle the cold shower a hot bath with epsom salts will also help blood circulation and inflammation of the muscles.
8. Proper rest. if you are training hard it is recommended that you get a minimum of 60-70hrs of sleep a week. This includes naps. Sleep is when your body recovers and rebuilds muscle. If you are training hard and often the more sleep you need to help those muscles.
Quick Tips To Get Sexy Abs
The secret to sexy abs isn't crunches. Flexion of the spine caused by crunches isn't always a good thing. Especially if you have back issues. So I wouldn't suggest doing crunches that involve flexion. Also you can do all the crunches in the world but unless you shed that fat over your stomach you will never see your abs that are underneath. You have to lose those layers in order for you abs to show.The following tips will help you get those sexy ab's that you'v always wanted. So get Training It Right for your abs!
One of the first things that people don't realize that leads to a sexy stomach and abs is your diet. Your diet directly affects your body's ability to burn fat efficiently. To clean up your diet to help remove abdominal fat make sure to drink 2-3L of water a day, eat smaller more frequent meals and snacks. I suggest 3 meals and 2-3 snacks a day. No more than 2-3hrs spread apart. Eat lean protein, and healthy fats. Avocado is a great healthy fat and fish high in Omegas help you get that as well as protein. A good amount of protein to aim for is 0.8g per pound of body weight. Stay away fro high salted foods, fried foods and processed sugars and sweets.
The second thing is to stay away from long steady cardio. It's ok to sometimes mix it up but try and stick to interval training that is to say HIIT - High Intensity Interval Training. Why it works? It helps your bloodstream uptake fat out of stage where it can be used for energy. Make sure to alternate the high intensity with lower intensity so you can survive the workout. For example walk for a minute at an incline of 3 and speed of 3, then pick it up to run at speed of 7 and repeat for 20-40 minutes. I suggest to start with 20 and work your way up to the 40 or more.
The third thing would be to still work on your core without the crunches by using planks. There are so many types of planks. Make sure to mix it up. Front planks, side planks, reverse planks, one hand planks, one leg planks, forearms on bosu, feet on boss, use a trx, use a bench etc.
Good luck and Happy Training It Right!
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