Standard Apparel brings leading modern outdoor lifestyle clothing and sustainable line, Nau, to Canadians
Toronto, ON – Standard Apparel is proud to announce it will exclusively distribute thePortland-based apparel and accessories brand Nau to retailers across Canada. Starting in February, fashionable, eco-conscious Canadians will be able to pick up pieces from Nau’s spring/summer 2014 collections at their favourite stores.

Nau makes modern, stylish and sustainable urban and outdoor performance apparel and accessories for men and women. With a commitment to reducing their carbon footprint, Nau focuses on using premium, eco-friendly fabrics and fibres like organic cotton, wool, tencel and recycled polyester. Nau also donates two per cent of every sale to its humanitarian and environmental partners for change, where consumers choose which partner to support with their purchase.

Without logos, pieces feature a simple, clean and timeless aesthetic with well-crafted silhouettes that were built to move with the elements, but still look sleek when worn in the city.

I know Canadians will love wearing and supporting Nau – and we are thrilled about bringing this brand to our local retailers. Nau creates well-made, tailored outdoor performance apparel with sustainability and the environment top of mind,” said Jeremy Logan, president of sales and marketing, Standard Apparel. “Nau pieces look stylish when worn on city streets and the eco-friendly fabrics feel incredible, but all pieces are also made to perform well in the outdoors, which is a huge bonus for adventure lovers.”

Some of the company’s hottest men’s items for the season include the Genus polo ($80), Mutha Pucka shirt ($85) and the Succinct trench ($315).

Genus polo and Mutha Pucka shirt
For women, top looks for the season include the Illume tee ($70), Repose stripe dress/skirt ($105), Compleat dress ($110), Mojave Dez shirt ($105) and the Poncho Via ($315).
 
Compleat dress, Mojave Dez shirt and Poncho Via
The Nau spring/summer 2014 collections will be sold at Canadian retailers including MEC (locations across Canada), Sporting Life (locations across Canada), Ad Hoc (Penticton, BC), Raindrops (Toronto, ON), The Outside Store (Sudbury, ON), Awear Boutique (Collingwood, ON), Campers Village (Calgary and Edmonton, AB), Red Bike (Edmonton, AB), Rogue (Calgary, AB), Ladyfern (Abbotsford, BC), Not Just Pretty (Victoria, BC), Shaughnessy (Vancouver, BC), Two of Hearts (Vancouver, BC), Still Eagle (Nelson, BC), Wearabouts (Salmon Arm, Vernon and Revelstoke, BC), Black Fish Apparel (Kelowna, BC) and Coast Mountain (Whitehorse, YT).

About Nau:
Nau (pronounced “now”) is a clothing company based in Portland, Oregon. They design, make and sell modern urban and outdoor apparel—integrated designs for the active mobile lifestyle. Nau is committed to the power of business as a force for positive change, seeking to balance the triple bottom line of people, planet and profit. To learn more about Nau, please visit www.nau.com.

Twitter: @NauClothing
Facebook: NauClothing

About Standard Apparel:
Standard Apparel is the exclusive Canadian distributor for leading international brands including Fred Perry, Oliver Spencer, Hudson's Bay Co., Aigle, Filson, Mads Norgaard, Sunspel, Rivieras and Nau. Located at 87 Wingold Avenue in Toronto, Standard Apparel's showroom offers an environment consistent with its brands' aesthetics in which retail buyers and media can view the unique collections that retail in over 200 stores across Canada.www.standardapparel.ca

Twitter: @StandardApparel
Facebook: Standard Apparel

Why Elite Athletes require Strength & Conditioning Coaches?

Alicia Bell

With the 2014 Sochi Winter Olympics just a couple of weeks away let’s take a look at one aspect of getting to the highest level in a sport, Strength training. While yes a vast majority of sport specific coaches have a decent understanding of strength training the truth is their expertise is the specific skill and tactical development of the sport which is why athletes need an additional component to their support staff, Strength and Conditioning Coaches.

Using track and field as an example, the main staples that 90% of track coaches program for their athletes are:

  • Power Cleans
  • Partial Range Back Squats
  • Barbell Flat Bench Press
  • [insert random abdominal exercise here]

As a strength coach I have to look not only at what will improve performance by making the athlete faster (stronger to improve stride length) but also what will prevent injury and the biggest injury in the sport is a hamstring injury, but yet not one of the above exercises addresses the issue of ensuring the hamstring is sufficiently strong to prevent being overpowered by the quadriceps and glutes and then leading to a strained/pulled hamstring. This can then be extended to every sport and the specific strength qualities related to them whether its acceleration/power, speed, strength, endurance, strength endurance.

Strength Coaches study and are better equipped than sport specific coaches to find various imbalances and then using the tools in our toolbox, scientifically formulate a program to reduce the discovered imbalance to reduce injury risk and improve athletic performance whether that’s running speed, jump height, racquet speed or punching power. This requires another approach to periodization training and even mini periodization within a specific training cycle/block to maximize the effect of training to translate onto the field of play. Just in a program this includes:

  • Exercise selection
  • Variation of exercise selection (Range of motion, implement, grip, angles)
  • Specificity to sport skills, tasks and movements
  • Taking into account physical and emotional demands of practice
  • Taking into account physical (metabolical, hormonal, neurological) and emotional demands of training session (repititions, sets, intensity/load, tempo and speed of movement, rest intervals, range of motion)
  • Nutritional demands and status of athlete

Elite athletes need to have a strength coach in their support staff to help to ensure they are physically ready to perform at their highest level, to be their strongest/fittest for competition. Take a look at every NCAA collegiate program, they have a department dedicated to strength and conditioning for this very reason.

To perform at the highest levels, elite athletes require their training to be catered and specific towards them. This gives the added NEED to have an additional coach who specializes in strength and conditioning training to ensure the athlete is at their best when in competition and able to handle the rigors and demands of day to day practices and come out of it healthy.

- Tony Risling

I found out about this app just recently and it's so good to show your athletes and clients what they need to improve on and where things are going wrong. It's called coaches eye. It costs only $4.99 and is totally worth ever cent. Search for it In the App Store.

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Do you think bootcamp is tough? Try it in the sand! Starting Saturday December 7th 2013. Join Alicia at Beach Blast for an indoor bootcamp. Choose the morning session or the afternoon session. Bring your own yoga mat and get ready to have some fun!

Location

Beach Blast 15 Leswyn Rd Toronto, ON, Canada, M6A 1K1

TTC Directions

From Yorkdale Subway Station:
Take any Lansdowne 47 (B or C) Bus to Caledonia and Leswyn Rd. Walk to #15 Leswyn

From Lawrence West Subway Station:
Take any Lawrence Ave. W Bus # 52 or 58 to Caledonia. Walk North 1 block to Leswyn Rd. Turn right walk to #15

From Lansdowne Subway Station:
Take any Lansdowne 47 Bus North. Get off at Caledonia and Leswyn. Walk 2 buildings in on Leswyn.

2 Minutes from Yorkdale Mall

Features

  • 7 indoor courts
  • 8 outdoor courts at Caledonia Park (adjacent to Beach Blast parking lot)
  • Easy access to Caledonia Park
  • Licensed cafe and snack bar
  • 3 Large Patio Areas on multiple levels

Register on the December 7th in person or email trainitright@gmail.com

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Interested in a healthy, 0rganic, 100% natural form of energy? There are tons of supplementary options that exist. Algae and seaweed forms of energy are on the rise in popularity. Check out Energy Bits. What are they? According to the site they are made from Algae. Energy Bits and Catharine Arnston,  Founder and Chief Executive Officer states that "Algae is for everyone.  By the way, as you will find, we sell two kinds of algae, spirulina algae and chlorella algae. Each one does completely different things for your health and your body but both of them have the highest concentration of protein, antioxidants, chlorophyll, vitamins, minerals, iron and beta carotene in the world. Both are just ONE calorie per tab."

I got the opportunity to try them first hand. According to the directions you can swallow them like a pill or chew them. I suggest chewing them unless you like that earthy, from mother nature, plant type taste. They did however leave me feeling more energetic and alert despite the foul taste. Im sure eventually it can become an enjoyable acquired taste.

The Bits boast a lengthy list of benefits that include athletics, beauty, children's health, colds, dance, detox and cleanse, energy and fatigue, extreme sports, hangovers (yes you read that right), jet lag, mental vitality, pet health, and even weight loss. There is a bit for everyone one of your desires. There are energybits, reoverybits, vitalitybits, and even skinnybits. Below are a list of each type of bit, their ingredients and their benefits.

 

energybits-alicia-bell-karen-civil

recoverybits

vitalitybits

skinnybits

Although each type of bit packs tons of benefits, vitamins and minerals the bits tend to be a little on the pricy side. If you have the extra cash to invest in your health I highly recommending adding Energy Bits to your supplementary routine. You can see more info and purchase the bits from their official webpage.

 

 

 

Hi there, happy October! We're kicking off breast cancer awareness month with aYogurty's Twitter Party in support of the Canadian Breast Cancer Foundation (CBCF).Yogurty's hosted Twitter Party - #ISupportHealthyCups 

When: Today - Tuesday, October 1
12:00 to 1:00 p.m. ET

What: Yogurty's will be tweeting fun froyo® questions throughout the noon hour and giving away prizes, including $10 Yogurty's gift cards.

*Yogen Früz will also be tweeting and giving away prizes throughout the day but most of the action will be hosted through Yogurty's Twitter during the noon hour. Please feel free to RT or tweet at either brand.
Why: Donations to the CBCF are based on customer participation, and there are two ways froyo® fans can make a difference:1. Strawberry Cheesecake with Kraft Philadelphia Cream Cheese, Yogurty’s and Yogen Früz will offer this specially created flavour for the month of October with 10% of the proceeds going to the CBCF. It’s naturally coloured pink, of course!

2. Customers can make a $1 donation in store and mark their name on a froyo® cup wall pinny which will decorate stores in pink to support the CBCF.

Handles and Hashtag: 
@Yogurtys
@YogenFruz
@CBCF_

#ISupportHealthyCups
 

Reebok introduces new Sidney Crosby
SC87 Collection 

NHL Superstar’s new Reebok apparel and footwear designed
to deliver 
functional, adaptable performance

 

Toronto, ON – Today leading fitness brand, Reebok, unveiled its new Reebok SC87training collection of footwear and apparel to the Canadian market. Endorsed by three-time NHL all-star Sidney Crosby, the high-performance assortment is now available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping the wearer dry while working out.  Flat locked stitching and engineered arm openings also provide ease of movement during any workout.

At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87representsour brand so well.

Key apparel items in the collection include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.


Reebok SC87 apparel

 

The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99).

A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sockliner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.


Reebok SC87 ONE Trainer 1.0

At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.


Reebok SC87 ZigTech 3.0

Revealed during this past weekend’s Road Hockey To Conquer Cancer tournamentbenefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournament to help fund research for a cause close to so many Canadians.

Reebok's new commercial featuring Sidney Crosby for the SC87 Collection is available to watch at http://youtu.be/k6qYBkRL_Z8.

The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

Reebok is dedicated to empowering people to be fit for life. Reebok wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.

Website: Reebok.ca
Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

One day  I was browsing the web and came across a product that caught my attention. Oatworks. This product boasted that it was packed with as much soluble fiber as two bowls of oatmeal, gluten free, vegan friendly, dairy free, non gmo and no cholesterol.

The people over at Oatworks sent me a package of all three flavours to try! Lucky me! The three flavours were pomegranate blueberry, peach mango and strawberry banana.

oatworks-trainitright

Once I received the package I made sure to put them in the fridge. Accoring to oatworks "Like friends, Oatworks is best when chilled." Out of the three my favourite was strawberry banana followed by pomegranate blueberry and the peach mango. The ingredients in these drinks are packed full of nutrition. The one thing that I wish it had was more protein. Each flavour on average only has 1g of protein.

If you are looking for a quick on the go way to get a great tasting smoothie, nutrients and your daily fiber I highly recommend picking up Oatworks. These products are available in the USA and unfortunately they are not available in Canada yet. For more information on the product check them out at www.oatworks.com